Walmart is acquiring self-serve connected-TV ad platform Vibe.co for a reported $1.4 billion, adding it to an advertising ecosystem that already includes smart-TV maker Vizio. AdExchanger reports: On Tuesday, Walmart announced that it is buying Vibe.co, the French self-serve ad platform that specializes in helping small brands buy streaming commercials with similar ease and precision as they get from search and social. Vibe has been vying for a bigger share of the ad dollars moving to connected TV, especially in the US, as evidenced by the company's ubiquitous billboards in major cities including New York and San Francisco. Now, Vibe joins Walmart Connect's commerce ecosystem alongside the smart TV maker Vizio. And Vibe's tech is poised to help unify Walmart's growing CTV footprint with the closed-loop attribution provided by its retail sales data. [...] Together, Walmart and Vibe.co strive to "build the best ecosystem for the performance TV market," Vibe CEO and Co-Founder Arthur Querou told AdExchanger. Performance CTV has a high ceiling for growth. The performance budgets dedicated for streaming platforms are still small potatoes compared to search and social, Querou said. Only one-quarter of CTV ad campaigns have lower-funnel objectives, and that number has been static for years, according to data from Advertiser Perceptions. Now that Walmart owns both Vibe and Vizio, advertisers should have an easier time tying streaming campaigns to shopper data. That promise stands to win Walmart more marketing dollars earmarked for retail media and streaming behemoths -- including Amazon. Walmart is especially interested in attracting more small- and medium-sized businesses (SMBs) who lack the tools, budgets or teams to invest in streaming TV, a Walmart spokesperson told AdExchanger. Other ad platforms, including MNTN and Magnite, have likewise targeted SMB advertisers as a source for continued growth in the CTV market. By adding Vibe.co, Walmart can court SMBs with the pitch that its new self-serve tools will make it easier for them to execute CTV campaigns. Plus, SMBs tend to prioritize performance campaigns, since they are under more pressure to justify tighter ad budgets and thus have to be more selective about which platforms they advertise on. And Walmart is better positioned than most platforms to prove its ads drove performance thanks to its retail data foundation.

Read more of this story at Slashdot.

The vehicle was using an automated driving feature at high speed and killed a 76-year-old woman standing in the home

• Sign up for the Breaking News US newsletter email

The top US auto regulator opened an investigation on Monday after a Tesla using an automated driving feature slammed into a Texas home at high speed and killed a 76-year-old woman standing inside.

The National Highway Traffic Safety Administration (NHTSA) said it’s opening a special investigation into the Tesla Model 3 crash on Friday near Houston, a significant investigation because the car was using technology that Elon Musk considers key to his company’s future.

An anonymous reader quotes a report from the New York Times: Mr. Zuckerberg, the chief executive of Meta, recently dispatched a small team at his company to create a smartphone app similar to Polymarket and Kalshi, two employees with knowledge of the matter said. Users would not wager money, and the app would probably rely on a video game-like points system instead, one person said, though the company had not ruled out the eventual use of real money betting. The app is internally referred to as "Arena" and would function independently from Meta's social networking apps, which include Facebook, Instagram, WhatsApp and Messenger, said the employees, who spoke on the condition of anonymity to discuss confidential plans. Meta aims to grow the app by leveraging its large social networking audiences and directing them toward using it, they said. The effort, which insiders characterized as experimental but a top priority, is part of a broader push by Mr. Zuckerberg to create new types of apps based on emerging social behavior online. More than 3.56 billion people visit one or more of Meta's apps every day, an amount that has raised questions about whether those platforms have reached a saturation point. Arena is one of a handful of apps that Meta is trying out. Others include one called Meta Photos, another stand-alone app which would create new types of media using artificial intelligence, the employees said. [...] Meta insiders have cautioned that Arena remains in development and may not be released. But as executives search for ways to keep the world's largest social media sites thriving, Mr. Zuckerberg appears to be relying on his well-worn product development strategy: Follow the users.

Read more of this story at Slashdot.

The European Parliament's economic committee has backed a digital euro designed to reduce Europe's dependence on US-controlled payment networks such as Visa and Mastercard. The ECB-backed currency is targeted for launch by 2029 after a full parliamentary vote and negotiations with EU member states. Euronews reports: Under the proposal, consumers would be able to hold digital euros in a dedicated wallet, subject to a holding limit that has yet to be determined. The system would support both online and offline payments and is intended to offer a high degree of privacy, with the ECB unable to directly identify users from their payment data. The ECB would provide the underlying infrastructure, while commercial banks and payment service providers would offer digital euro services to customers. Financial institutions are expected to be compensated for their participation in the scheme, while merchants will pay fees that are expected to be lower than those associated with current card transactions. How that compensation should be structured remains one of the most contentious issues ahead of negotiations with EU member states, according to three sources familiar with the discussions. [...] The European Parliament is expected to formalise the committee's position during a plenary vote in Strasbourg in early July. Negotiations with the EU's 27 member states would then begin, with lawmakers aiming to reach a final agreement before the end of the year.

Read more of this story at Slashdot.